STRATEGY + SOUL
SHARYN BYRNE
Coach · Strategist · Creative & Culture Leader
When the old way stops working, something has to change
I help leaders, teams and brands fix what's no longer working - unclear decisions, stalled change, tired brands, difficult team dynamics and ways of working that have stopped producing the results they should.
Because eventually the gap between what you say, how you operate and what people actually experience starts costing you.
Explore how I can help
HOW I CAN HELP
Leadership + Culture + Brand + Creative
01
You're leading through complexity
You’re carrying more responsibility, navigating change or questioning how you want to lead next.
04
Your creative process is producing tension instead of great work
Misaligned feedback, fuzzy roles or weak agency-client partnership are making the work harder than it needs to be.
02
Your brand has outgrown its current expression
Your business has evolved, but the positioning, story or experience hasn’t caught up.
05
You're successful, but running on empty
You've built a lot, carry a lot, and know the current pace isn't sustainable anymore.
03
Your organization is slowing the change you're trying to make
The strategy may make sense on paper, but behaviour, communication and team dynamics are getting in the way.
06
You're at a crossroads
A role, business, relationship to work or chapter of life is changing - and you want to make the next decision deliberately
Ben Tarr,
President, Leo Burnett
Toronto
“Sharyn brings a lot of joy and fun to the process of creativity. I've had the privilege of partnering with Sharyn through complex brand and creative challenges, and she consistently combines strategic thinking with exceptional creative instincts. She has a rare ability to spot opportunities others miss, build trusted relationships, and bring teams together around work that drives real business impact."
Chris Perron,
Chief Client Officer,
Ogilvy Canada
"Sharyn was an exceptional colleague and advocate for our agency. Her marketing expertise, collaborative spirit, and ability to navigate a complex governmental environment helped us champion great work and deliver meaningful results. I would consider myself fortunate to work with her again - she's a fantastic marketer and a joy to work with.
Denise Rosetto,
Partner, Chief Creative Officer,
BHLA (former)
“Sharyn was my senior client, but she never made me feel like I was a vendor or service, but the true meaning of a partner> We were in it together and that made the work exciting, fun and inspirational. She is clever, witty, insightful, speaks with clarity, has vision and isn't afraid to take chances. When she puts her trust in you, you don't want to let her down and you always bring your best. She is a dream partner and I am so fortunate we were able to work together.